This includes figuring out the official logo, color palette, font, style of imagery and icons you use for all your brand’s activities. This has to be determined before creating any of the other assets so if you don’t have these foundation set yet, this is where you should start!

When you are online, you are probably careful about whom you give your money to. Same goes for other people. They will not buy anything from you if they feel like the website might be shady. Websites that look outdated, visually unappealing, have links that don’t work and grainy images can be the death of your business. So make sure your site looks beautiful and works properly to make everyone comfortable enough to spend their money 😉

Don’t underestimate the power of beautiful packaging. This one time investment usually brings you a boost in orders of your product, free promo as people reshare your product photos and reuse the pretty boxes in their house instead of throwing them out, it also makes your product more suitable to give as a present and overall makes you stand out from the sea of people selling the same thing as you!

Dealing with the social media algorithms is usually pretty annoying, but having an online presence for a brand is crucial to get your name out there. Luckily, with a designer this task can become less challenging. They can help you set content pillars and prepare templates that are easy to use for all kinds of different types of posts and platforms. A good designer will make sure all of the templates look beautiful, cohesive and aligned with your brand‘s guidelines to get you that beautiful feed we all want!

Imagine the scenario where you tell someone about your business, a month goes by and they need your services, but now they don’t remember the name of your brand anymore so they are unable to find you and go to your competitor instead. In this case, handing out a business card would’ve saved the sale.

Having something tangible in your hand makes your business feel real to you and the people around you. Adding a thank you card to your package shows your customers that you appreciate them, which will make them want to buy from you again. Even a branded poster on the wall or in the window of a shop or office helps you build a stronger brand. So don’t forget that even these little things are a necessity.

A.k.a. the brand bible. This is a document where your brand strategy and visual identity are laid out in one place. It helps your team stay on track with all of your brand activities, to make sure they use the right platforms, right tone of voice, imagery and colors every time. It‘s the key to your brand looking consistent, even if multiple people or designers are working on it. Make sure you add it to your brand’s toolbox or, in case you already have one, that it’s up-to-date and all the information in it is understandable and relevant.